ZAQ STUDIO LIVE Start Brief
Index/ Process

From brief
to build.

Every ZAQ engagement runs through the same six phases. The depth of each phase changes with scope — the spine doesn't.

Phases
06 / Linear
Min Engagement
4 weeks
Avg Engagement
8–14 weeks
Retainers
Available
/01
Discovery

Understand the problem before designing the solution.

Structured discovery — stakeholders, business goals, audience, competitive landscape, technical constraints. We come out with a written brief that you sign off on.

Deliverables
  • Discovery workshop (90 min)
  • Stakeholder interviews
  • Audit of existing assets
  • Signed creative brief
/02
Strategy

The plan before the pencil.

Position, message, channels, and the success metrics that close out the engagement. Strategy is the document every creative decision gets checked against.

Deliverables
  • Strategy document
  • Messaging framework
  • Channel & content plan
  • KPIs & success criteria
/03
Concept

Two routes. One commitment.

Two distinct creative directions, each with rationale and reference. You pick one. We don't average them. The chosen direction is what we build.

Deliverables
  • Two concept routes
  • Visual references & rationale
  • Direction lock-in workshop
/04
Design & Production

Where the brief becomes work you can touch.

Identity systems, 3D models, photo shoots, build files, motion boards, web prototypes — whatever the brief demands, produced to spec.

Deliverables
  • Production-ready files
  • Two structured rounds of review
  • Internal QC pass
  • Final asset library
/05
Delivery & Launch

Files that print. Code that ships. Motion that renders.

Hand-off, deployment, install supervision where physical. We don't consider a project shipped until it works in the place it lives.

Deliverables
  • Final delivery package
  • Deployment / install supervision
  • Hand-off documentation
/06
Support

After the launch.

Six weeks of post-launch support included. Retainers for ongoing work — content production, social cuts, evolving the system as the brand grows.

Deliverables
  • 6 weeks post-launch support
  • Retainer option
  • Quarterly check-ins

Ready to start at /01?

Discovery workshops are free, no obligation, no template questions.

Book Discovery →